MBA IN MARKETING
About the specialisation
With globalisation and the rise of the digital era, brands and businesses have to reinvent themselves and devise new strategies to conquer the markets of tomorrow. Consequently, the function of a marketer has extended beyond the limits of the 4Ps of marketing — product, place, promotion, price. We at RVIM, ensure that our students are trained and acquainted with the industry landscape through a multidisciplinary approach.
SUBJECTS
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Applications of Digital Marketing
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Sales and Distribution Management
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Service and Retail Marketing
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Neuromarketing and Consumer Behaviour
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Product and Brand Management
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Customer Experience Management
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Integrated Marketing Communication
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Business and Social Marketing
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Business Analytics for Marketing
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Rural and Green Marketing
- Semester III
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Applications of Digital Marketing
-
Sales and Distribution Management
-
Service and Retail Marketing
-
Neuromarketing and Consumer Behaviour
-
Product and Brand Management
-
Customer Experience Management
-
- Semester IV
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Integrated Marketing Communication
-
Business and Social Marketing
-
Business Analytics for Marketing
-
Rural and Green Marketing
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